Year
2024
Client
Santiago Periotti
Category
Music Video
Product Duration
3 Weeks
The original idea came from Pablo Herrera, who had that moment clearly in mind from the very beginning. The image of the beer bottles became the visual anchor of the whole piece — a suspended, almost beautiful moment that carried something darker underneath.
From there, the story was developed around the idea of alcohol as a loop. A cycle. A trap. The guitarist is not simply drinking; he is caught inside a pattern that keeps repeating itself. The video uses that visual metaphor to explore dependency, frustration and the feeling of trying to break free from something that keeps pulling you back.
Rather than treating alcohol as a background detail, we made it part of the structure of the film. The bottles, the movement, the repetition and the performance all work together to create a sense of being stuck inside the same emotional rhythm.
Pablo Herrera - for bringing the whole idea to life and no being scared by the complexity of it.
Santiago Periotti - https://www.santiagoperiotti.com/ - For letting us take control of the full process in act of faith and being collaborative and close to us always.
