Year
2025
Client
Colin Tyler
Category
MUSIC VIDEO
Product Duration
2 week
The project needed to feel grounded and cinematic, supporting the track without over-explaining it. Rather than creating a literal performance video, the aim was to build a visual world that reflected the feeling of the song: personal, urban and quietly reflective.
The creative approach was shaped around atmosphere, rhythm and emotion.
We wanted the video to feel connected to the city, not just as a location, but as a character in the story. The visuals were designed to carry the mood of the track, using movement, texture and moments of stillness to create something intimate but cinematic.
Working closely with Colin, we developed a piece that balanced music, performance and visual storytelling.
The final video was created to give the song a strong visual identity, helping it live beyond the track itself and connect with audiences online. Every decision, from framing and pacing to the edit, was made to support the emotional tone of the music.
A big thank you to Colin Tyler Music and everyone involved in bringing “The City We Live In” to life.
